New printing technology key to driving customer satisfaction

With the demand for products tailored to consumers' individual tastes rising, 68% of European retail leaders plan to invest in 3D printing technologies within the next two years. In fact, 73% believe 3D printing will directly lead to greater customer satisfaction. With this in mind, it's more crucial than ever for retailers to consider using new forms of print to get the right product into customers’ hands at the right time.

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