Using print to personalise the customer experience and drive loyalty in financial services

Personalisation, cost cutting and environmental considerations are driving the adoption of new printing technologies in the financial services industry. However, although 86% of financial services leaders are confident in their ability to respond to customer demands for a paperless experience with their bank, only 58% have started to deploy new forms of printing technology to meet these demands. With customers increasingly preferring personalised and environmentally responsible customer experiences, for their own survival banks must look to use new printing technologies to tailor and streamline processes.

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